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Bloomsbury Publishing Launches Academic Imprint

Bloomsbury Publishing announced on 5 September 2008 that it is launching into academic publishing with a new imprint: Bloomsbury Academic. The imprint will initially publish in the Humanities and Social Sciences building thematic lists on pressing global issues, with approximately fifty new titles online and in print by the end of 2009.

Bloomsbury Academic will be using a radically new model. All titles will be made available free of charge online, with free downloads, for non-commercial purposes, immediately upon publication, using Creative Commons licences. The works will also be sold as books, using latest short-run technologies or Print on Demand (POD).

The new Bloomsbury Academic imprint
Frances Pinter will be Bloomsbury Academic’s Publisher, joining Managing Director Jonathan Glasspool. Bloomsbury Academic’s Advisory Board is almost complete; the following have agreed to serve on the board:

Professor Hal Abelson – Professor of Electrical Engineering and Computer Science at MIT
Dame Lynne Brindley – CEO British Library
Professor Reto Hilty – Director, Max Planck Institute for Intellectual Property, Competition and Tax Law
Professor Robin Mansell – Head of Media and Communications Department, London School of Economics
Professor John Naughton – Professor of the Public Understanding of Technology, Open University
Shira Perlmutter – Executive Vice-President, IFPI Winston Tabb – Dean of University Libraries, Johns Hopkins University
Winston Tabb – Dean of University Libraries, Johns Hopkins University

"The new Bloomsbury Academic imprint represents new thinking, new technology and new directions in academic publishing. We're making a major commitment to spreading knowledge more easily throughout the world – with a sustainable business model," said the newly appointed Bloomsbury Academic Publisher Frances Pinter.

Pinter, who set up her own academic publishing house (Pinter Publishers) in the UK at the age of 23, is returning to publishing in Britain after having been Publishing Director at the Soros Foundation where she directed major projects aimed at reforming publishing in Central & Eastern Europe. During that time, she pioneered ventures offering libraries affordable digital access to thousands of learned journals. She also enabled the digital publication of a major Russian encyclopedia. This year, she has been testing the viability of Creative Commons licensing in pilot projects in South Africa and Uganda.

"We're leapfrogging ahead by using the latest solutions in digital publishing and open access, whilst maintaining traditional publishing values and services and protecting copyright. We will provide editorial selection, peer-review, copy-editing and formatting, along with marketing and distribution worldwide. Authors will benefit by attracting more readers and gain greater peer recognition. Their works can come faster to publication, because we are not hidebound by long production and promotion cycles. They can be searched more easily, and need never go out of print.”

Jonathan Glasspool added: "The combination of Creative Commons digital access with new-technology print options should suit the academic community perfectly. This is the first time a major commercial publishing house is using Creative Commons licences for an entire imprint. This bold initiative fits well with our strategic vision of diversifying further into specialist publishing areas."

The Bloomsbury Academic platform (www.bloomsburyacademic.com) will also be available to showcase and promote other publishers' titles. The initiative is not exclusively in the English language and Bloomsbury’s German partner, Berlin Verlag, will be participating actively. Neither is the programme geographically bound with Bloomsbury USA involved in North America and we are in discussion with Melbourne University Publishing to showcase the best of Australian scholarship.

For further information please contact the Publisher, Frances Pinter at
frances.pinter@bloomsbury.com

Notes to Editors
Bloomsbury Academic
is an imprint of Bloomsbury Publishing Plc

Creative Commons – creativecommons.org – was founded in 2001 to create more flexible forms of licencing copyright for the digital age. There are now nearly 300 million Creative Commons licences on the web predominantly in music and film and now increasingly for text.

Bloomsbury Academic
36 Soho Square
London W1D 3QY



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